Marketing Analysis A Marketing Perspective - 1632 Words

Introduction Snapchat is an image messaging application software. The application was created by Reggie Brown, Bobby Murphy, and Evan Spiegel. It is viewed as a fun messaging application that allows users to share moments. Fundamentally, users can take a video or photo, add a doodle or caption, and send it to their friend or friends. The recipients can only view the Snaps for a maximum of ten seconds after which they disappear. Users can not only share videos and pictures but also texts and drawings. Snapchat was introduced barely five years ago and has within the short period of time attracted many users, especially, young people (Herring, 2014). This paper intends to analyze Snapshot from a marketing perspective. Snapchat Analysis Trend-Spotting and Trend Analysis Snapchat was introduced in 2012 to capitalize on the high demand for social networking services in the modern world (Johnsen, 2015). Individuals in the contemporary are attracted to social media as it allows them to keep in touch with their friends and families as well as share fun moments. This is one of the main reasons as to why many social networks have been introduced in the market. Snapchat’s founders was interested in ensuring users shared texts, photos, and short videos. Four years later, the application used by approximately 60 million people (Johnsen, 2015). The application has more users than its closest competitors such as Clipchat among others. Its ability to attract and retain users can beShow MoreRelatedContents. Introduction2. Definition Of Marketing2. 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