The Pixar Marketing Comparative Analysis Essay Example | Topics and Well Written Essays - 2000 words

The Pixar Marketing Comparative Analysis - Essay Example It has been observed that the benchmarking policy will be more effective if comparative cases are used. Our team members are technologically sound and they are having an expertise in developing marketing plans. In the current study, Pixar has been selected to gain insight on the new product development (Annacchino, 2007). The organization is specialized in developing â€Å"animated shorts, feature films, animated logos for clients like IBM and Paramount and commercials for clients like Listerine and LifeSavers† (Kahn et al., 2013). â€Å"The Walt Disney Company† acquired Pixar and operated it as their subsidiary. The case study will help the team in emphasizing on various factors of teamwork. Pixar is having three corresponding groups working simultaneously. Three main strategies are used by the employee groups like technical development, creative development, and production.The firm is using high association strategies for the employees. Management of the firm is colle cting insights and suggestions from the employees. Pixar also emphasizes on the developing high collaboration between the employees and management, which helps in gaining creative ideas and increase technical efficiency among the employees. Management of Pixar adopted the approach â€Å"experiment and refine† in order to execute rapid and instant decisions. It reduces risk potentials as sharing of risk is easy. Finally, it can be said that case study will be aiding in making effective new product development strategies.